Archbishop of Philadelphia Nelson J. Perez speaks to members of his congregation at the Cathedral Basilica of St. Peter and St. Paul following a special Mass for Pope Francis on April 21, 2025, in Philadelphia. / Credit: Matthew Hatcher/Getty Images
CNA Staff, Sep 29, 2025 / 06:00 am (CNA).
Philadelphia Archbishop Nelson Pérez on Sept. 29 announced the designation of multiple “missionary hubs” throughout the Philadelphia Archdiocese, part of a broad effort to help bring lapsed Catholics back into the Church while highlighting the “deeply positive impact” the Church has had on the region.
The rollout comes after Pérez earlier this year revealed the 10-year plan meant to bring Catholics back to the pews. The archdiocese said in January that the effort would be “phased in” across the region.
A “standout feature” of the campaign, the archdiocese said on Monday, is the creation of five “missionary hubs” at parishes in the region’s four major counties of Delaware, Bucks, Montgomery, and Chester as well as Philadelphia County itself.
Those parishes will serve as “a new method of evangelization that will be instrumental in reaching out to Catholics who no longer attend Mass regularly and others seeking a spiritual connection in their lives and an outlet to serve those in need.”
“Following the example of Jesus Christ, we are moving to encounter all of our brothers and sisters where they are,” Pérez said in a press release. “I want everyone to know that they are not alone and that they will always have a home in the Catholic Church.”
The hubs will feature trained individuals under the leadership of the parish’s pastor, with teams working to “address the distinct needs and priorities of the people living within the neighborhoods of that parish and beyond.” The designation of the hubs came after “dozens of meetings” with hundreds of Catholics throughout the year.
The parishes will use pastoral, educational, and charitable ministries to “reach people who feel far from the Church,” according to the archdiocese.
‘Catholic. Every day’
In addition to the hub effort, the archdiocese will also be rolling out a marketing campaign, dubbed “Catholic. Every Day,” that will broadcast on local TV and radio stations. It will also be featured on displays such as billboards and bus shelters.
The archdiocese described the effort as an “extensive and privately funded marketing and advertising campaign covering Philadelphia and its suburbs.”
The donor-sponsored ads will feature “the many faces of Catholicism in the region” and will run in several phases through July 2026, coinciding with multiple major events in the region, including the FIFA World Cup and events marking the 250th anniversary of the founding of the U.S.
“This campaign will remind Catholics of their rich heritage of service to others in Philadelphia while introducing our message to new audiences in fresh and compelling ways,” Pérez said.
The archbishop said in the Monday press release that the Philadelphia Church “has 1.5 million Catholics, directly helps hundreds of thousands of people through our schools and charitable ministries, and has an economic impact of more than $1 billion a year.”
Organizers wanted to “highlight the broad scope of compassionate and dignified service we provide to people of faith traditions and diverse walks of life,” he said.
Archdiocesan spokesman Kenneth Gavin told CNA earlier this year that the entire effort will be funded primarily by “private philanthropic funding secured over time and hopefully endowed for long-term sustainability.”
“The archbishop recognizes the urgency of reaching out to the 83% of baptized Catholics not regularly practicing their faith while continuing to serve more effectively and efficiently the 17% who do attend Mass,” he said.
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