The poster “L’Etendard français, bicyclettes et tricycles” features a striking image of a woman confidently riding a bicycle while proudly carrying a tricolor pennant, symbolizing the French flag. This advertisement for French bicycles and tricycles captures the spirit of freedom, movement, and national pride associated with cycling during the early 20th century. The woman’s elegant posture and determined expression reflect the empowerment and liberation that bicycles offered to people, particularly women, allowing them to explore their surroundings independently and participate in outdoor activities with newfound freedom.
Read More
