![CUA professor launches AI marketplace in line with Catholic social teaching #Catholic
Credit: David Gyung/Shutterstock
Jan 17, 2026 / 06:00 am (CNA).
An artificial intelligence (AI) marketplace launched by a business professor at The Catholic University of America seeks to offer products and services in a venue consistent with the social teachings of the Catholic Church — it is called Almma AI.Lucas Wall, who teaches finance at the university and has led several entrepreneurial ventures, began building Almma AI in mid-2023. The marketplace facilitates transactions for AI-related products, allowing people to upload their creations to be purchased or, in some cases, used for no charge.The types of products that can be offered on the marketplace include Large Language Models (LLMs) — similar to ChatGPT and Grok — along with AI prompts, personas, assistants, agents, and plugins.Although other marketplaces exist, Wall told EWTN News that Almma AI is designed to ensure the average person can “benefit from this new revolution that is coming” by selling or purchasing products in the marketplace.“With most technological revolutions and changes, there are only a handful of people who make fortunes,” Wall said.Almma’s mission statement is “AI profits for all,” and Wall said it is meant to “help people monetize their knowledge.” He said the marketplace can “build bridges across cultures” because people anywhere can access it, and “allows people to make solutions for their neighbors or for their parishes.”Almma does not exclusively offer Catholic-related products, but it does block the sale of anything that is immoral or could provoke sin, which Wall said was another major contrast with other AI marketplaces.“I want to be part of the group of people who help innovation meet morality,” he said.Among the examples of problems within larger AI companies, he noted, are the development of artificial romantic chatbots and the creation of erotica and artificial pornographic images and videos. He also expressed concern about AI consultation in end-of-life care.“I refuse to believe we don’t have enough imagination as a Catholic community and the courage to build something better,” Wall said.AI and Catholic social teachingWall said the development of Almma AI was “responding to the call of Pope Francis that he very clearly outlined in [the 2025 doctrinal note] Antiqua et Nova” and also took inspiration from Pope Leo XIII’s 1891 encyclical Rerum Novarum.In Antiqua et Nova, the Vatican holds that the development of AI should spur us to “a renewed appreciation of all that is human.” It teaches that AI should be used to serve the common good, promote human development, and not simply be used for individual or corporate gain.That note builds on the framework provided in Rerum Novarum, which expressed Catholic social teaching in the wake of the industrial revolution. At the time, Pope Leo XIII emphasized a need to seek the common good and safeguard the dignity of work when many laborers faced poor working conditions.“Wages ought not to be insufficient to support a frugal and well-behaved wage-earner,” Leo XIII writes. “... If a workman’s wages be sufficient to enable him comfortably to support himself, his wife, and his children, he will find it easy, if he be a sensible man, to practice thrift, and he will not fail, by cutting down expenses, to put by some little savings and thus secure a modest source of income.”Wall said Almma AI follows those guidelines by “trying to help people earn a decent living and keeping their dignity.” He added: “If you want to monetize a skill, we have the tools for you.”When the current pontiff Leo XIV chose the name “Leo,” he said he did so to honor Leo XIII, who “addressed the social question in the context of the first great industrial revolution.” He chose the name, in part, because AI developments pose “new challenges for the defense of human dignity, justice, and labor,” Leo XIV explained.Leo XIV has spoken at length about AI. This includes warnings about anti-human ideologies, the threat to human connections and interactions, and concern about the displacement of workers. However, he has also highlighted the potential benefits of AI if used to advance humanity and uphold the dignity of the human person.Wall welcomed continued guidance from the Vatican, saying the Church has “moral foundations … beyond what anyone in secular society can point at.” He expressed hope that Leo XIV will author a document similar to Rerum Novarum that addresses the changes AI is bringing about to the global economy“I pray daily for it,” Wall said.](https://unitedyam.com/wp-content/uploads/2026/01/cua-professor-launches-ai-marketplace-in-line-with-catholic-social-teaching-catholic-credit-david-gyung-shutterstockjan-17-2026-0600-am-cna-an-artificial-intelligence-ai-marketplace-l.jpg)

Credit: David Gyung/Shutterstock
Jan 17, 2026 / 06:00 am (CNA).
An artificial intelligence (AI) marketplace launched by a business professor at The Catholic University of America seeks to offer products and services in a venue consistent with the social teachings of the Catholic Church — it is called Almma AI.
Lucas Wall, who teaches finance at the university and has led several entrepreneurial ventures, began building Almma AI in mid-2023. The marketplace facilitates transactions for AI-related products, allowing people to upload their creations to be purchased or, in some cases, used for no charge.
The types of products that can be offered on the marketplace include Large Language Models (LLMs) — similar to ChatGPT and Grok — along with AI prompts, personas, assistants, agents, and plugins.
Although other marketplaces exist, Wall told EWTN News that Almma AI is designed to ensure the average person can “benefit from this new revolution that is coming” by selling or purchasing products in the marketplace.
“With most technological revolutions and changes, there are only a handful of people who make fortunes,” Wall said.
Almma’s mission statement is “AI profits for all,” and Wall said it is meant to “help people monetize their knowledge.” He said the marketplace can “build bridges across cultures” because people anywhere can access it, and “allows people to make solutions for their neighbors or for their parishes.”
Almma does not exclusively offer Catholic-related products, but it does block the sale of anything that is immoral or could provoke sin, which Wall said was another major contrast with other AI marketplaces.
“I want to be part of the group of people who help innovation meet morality,” he said.
Among the examples of problems within larger AI companies, he noted, are the development of artificial romantic chatbots and the creation of erotica and artificial pornographic images and videos. He also expressed concern about AI consultation in end-of-life care.
“I refuse to believe we don’t have enough imagination as a Catholic community and the courage to build something better,” Wall said.
AI and Catholic social teaching
Wall said the development of Almma AI was “responding to the call of Pope Francis that he very clearly outlined in [the 2025 doctrinal note] Antiqua et Nova” and also took inspiration from Pope Leo XIII’s 1891 encyclical Rerum Novarum.
In Antiqua et Nova, the Vatican holds that the development of AI should spur us to “a renewed appreciation of all that is human.” It teaches that AI should be used to serve the common good, promote human development, and not simply be used for individual or corporate gain.
That note builds on the framework provided in Rerum Novarum, which expressed Catholic social teaching in the wake of the industrial revolution. At the time, Pope Leo XIII emphasized a need to seek the common good and safeguard the dignity of work when many laborers faced poor working conditions.
“Wages ought not to be insufficient to support a frugal and well-behaved wage-earner,” Leo XIII writes. “… If a workman’s wages be sufficient to enable him comfortably to support himself, his wife, and his children, he will find it easy, if he be a sensible man, to practice thrift, and he will not fail, by cutting down expenses, to put by some little savings and thus secure a modest source of income.”
Wall said Almma AI follows those guidelines by “trying to help people earn a decent living and keeping their dignity.” He added: “If you want to monetize a skill, we have the tools for you.”
When the current pontiff Leo XIV chose the name “Leo,” he said he did so to honor Leo XIII, who “addressed the social question in the context of the first great industrial revolution.” He chose the name, in part, because AI developments pose “new challenges for the defense of human dignity, justice, and labor,” Leo XIV explained.
Leo XIV has spoken at length about AI. This includes warnings about anti-human ideologies, the threat to human connections and interactions, and concern about the displacement of workers. However, he has also highlighted the potential benefits of AI if used to advance humanity and uphold the dignity of the human person.
Wall welcomed continued guidance from the Vatican, saying the Church has “moral foundations … beyond what anyone in secular society can point at.” He expressed hope that Leo XIV will author a document similar to Rerum Novarum that addresses the changes AI is bringing about to the global economy
“I pray daily for it,” Wall said.
Read More

![Arthur Brooks at SEEK26: ‘Your job isn’t to win arguments, it’s to win a soul’ #Catholic
Arthur Brooks gives a keynote address at SEEK 2026 on Jan. 4, 2026, in Columbus, Ohio. | Credit: Madalaine Elhabbal/CNA
Jan 6, 2026 / 12:29 pm (CNA).
New York Times bestselling author and Harvard professor Arthur Brooks encouraged attendees at SEEK 2026 to resist the temptation as missionaries to “fight fire with fire.”In his Jan. 4 keynote speech in Columbus, Ohio, Brooks said the world “is not just a cold world” but “a world that attacks you.” In this context, he said, it can be challenging not to fight back.However, he said, “your job isn’t to win arguments, it’s to win a soul.”Brooks teaches at the Harvard Kennedy School and Harvard Business School and has written multiple books on finding happiness and meaning in life, including “From Strength to Strength” and “Build the Life You Want,” which he coauthored with Oprah Winfrey. He also writes a column for The Free Press.Some 26,000 attendees have gathered through Jan. 5 in Columbus, Denver, and Fort Worth, Texas, for the SEEK 2026 conference organized by FOCUS.“The spirit of the missionary will take you into the heart of a culture war,” Brooks said. “And in that culture war, you won’t win with violence … as you can win with love.” Brooks recounted his experience giving a talk in Manchester, New Hampshire, in 2014 for an audience he said was “a very ideologically oriented group.”According to Brooks, he was the only speaker out of the 15 present who was not a presidential candidate. He said that during his address, he told his audience: “You’ve been hearing from political candidates who want your vote. And what they’re telling you is that you’re right and the people who disagree with you are stupid people and hate America, but I want you to remember something. Those people, they’re your neighbors, and they’re your family … It’s not that they hate America, it’s that they disagree with you.”When acting as a missionary, he said, the goal is to persuade people. “If you want to persuade them, you can’t do that with hatred, because nobody has ever been insulted into agreement,” Brooks said.‘Entering mission territory’Brooks concluded by telling about a retreat center that he and his wife, Ester, visit when they give marriage preparation. Inside the chapel of the retreat center, he said, there is a sign over the door to exit the chapel that reads: “You are now entering mission territory.”“So as you leave this beautiful, beautiful gathering tomorrow, the signs on the door of your hotel or this conference facility, any place that you find yourself as you leave this city, and effectively for the last time tomorrow, is that you’re entering mission territory,” Brooks said. “Let’s set the world on fire together.”Katie Tangeman, a sophomore at Northwest Missouri State University, said she came away from Brooks’ talk motivated to “just take a step back whenever I’m feeling frustrated or annoyed with somebody, or if they’re attacking me, to just see them as a beloved son or daughter of God and approach them with love instead of the contempt and hate that [Brooks] was talking about.”“Because that’s not being a good Christian,” she added.“I want to say the biggest thing I took away from Arthur Brooks’ talk tonight, his keynote speech, [is] that you can change the trajectory of how a conversation goes by battling it with kindness in a way,” said Andrew Stuart, an agricultural business major, also at Northwest Missouri State.](https://unitedyam.com/wp-content/uploads/2026/01/arthur-brooks-at-seek26-your-job-isnt-to-win-arguments-its-to-win-a-soul-catholic-arthur-brooks-gives-a-keynote-address-at-seek-2026-on-jan-4-2026-in-colu.jpg)

![FOCUS expands reach into parishes, hoping to revitalize local Church #Catholic
Left to right: Curtis Martin, founder of FOCUS, and his son, Brock Martin, vice president of parish outreach at FOCUS, sit down for an interview with CNA on Dec. 10, 2025. | Credit: Francesca Fenton/EWTN News
Jan 3, 2026 / 08:00 am (CNA).
For nearly 30 years, FOCUS has been known for its missionary work on college campuses. Earlier this year, the ministry began to expand its reach with a new branch — FOCUS Parish.FOCUS Parish brings FOCUS missionaries into Catholic parishes to help revitalize the parish itself and the parishioners, and to form missionary disciples — laypeople who effectively spread the Gospel message in the local community and diocese.Founder of FOCUS Curtis Martin and his son, Brock Martin, vice president of parish outreach at FOCUS, both agree that FOCUS Parish is a response to the need of sending missionaries to “where the people are.”“If we’re trying to bring the Gospel to every man, woman, and child on the face of the earth, the vast majority of people don’t currently live on U.S. college campuses,” Brock told CNA in an interview. “The Catholic Church has amazingly already done this work — every inch of the globe is already mapped out into a parish structure. So, FOCUS’ move into parishes is really a response to the fact that we want to take this mission seriously. We need to send missionaries to where the people are.”Curtis added: “Everybody lives in a parish, as Brock said, and evangelization takes root when there’s real transformation. It’s going to take place in families and in parishes. That’s where Catholics live. And so we want to be with them to share the Gospel of Jesus Christ with them in the midst, as Brock said, in the midst of friendship.”Parishes who take part in FOCUS’ new ministry will receive two full-time missionaries who become part of the parish’s leadership team, help advise and lead parish ministries, and work to create small communities where the Gospel message is shared and spread to all parishioners.“These missionaries are imbedding into the parish culture,” Brock said.FOCUS Parish is currently in 25 parishes and plans to expand to an additional 25 parishes in 2026.When speaking to the fact that FOCUS Parish has become the fastest-growing part of the apostolate, Brock credited the current “landscape of the parish in the United States.”“Right now there’s about 16,000 parishes [in the U.S.],” Brock said. “I think the number of parishes who are waking up, the number of pastors who recognize that business as usual is not working, we have to, with new ardor and new methodologies, try to figure out how to live the new evangelization. I just think there’s a unique moment where as pastors and finance councils become aware of the opportunity, we’re seeing more and more people start to raise their hand at a faster rate.”Curtis highlighted the retention rate of FOCUS Parish missionaries leading to the success of the ministry.“We’re seeing greater longevity with our missionaries because they’re not walking with 18- to 22-year-olds, they’re walking with people who are of their same age, maybe older, maybe younger,” he explained. “The retention rate for FOCUS missionaries in Parish last year was 100%. Nobody left. By way of comparison, probably 25% of the missionaries left on campus; that’s part of our cycle. And so to be able to recognize, we can grow because of the longevity.”With the growth to 25 more parishes in the new year, FOCUS is looking to hire an additional 50 to 55 missionaries — considering both moving campus missionaries to parishes and hiring individuals who have never been FOCUS missionaries.As for his hopes for the future, Brock said: “My deepest hope in FOCUS Parish is that this would be a simple and repeatable gift that we can offer to the Church.”Curtis said: “My hope for FOCUS in the parish is actually hope. I think a lot of leaders in the Church are good people but they’re discouraged and they’re kind of managing a slow decline. And that’s not the way Christianity works. Christianity has grown in every generation since the time of Christ. We’re living in a very abnormal time, at least in the West. It’s shrinking. That’s not the way it should be.”He added: “There’s a resurgence of faith — articles are being written about this all over the world — FOCUS is just participating in a little way. Millions of people awakening to Christ. We need to welcome them and to be able to recognize the Church ought to be growing. This can work. And when you have hope you start to make decisions based upon that and all of a sudden you see the Church should be a place of growth.”](https://unitedyam.com/wp-content/uploads/2026/01/focus-expands-reach-into-parishes-hoping-to-revitalize-local-church-catholic-left-to-right-curtis-martin-founder-of-focus-and-his-son-brock-martin-vice-president-of-parish-outreach-at-focus.png)



