Loneliness

Catholic experts say new AI ‘Friend’ device undermines real relationships #Catholic A commuter waits at the Westchester/Veterans Metro K Line station on Thursday, Oct. 2, 2025, in Los Angeles. / Credit: Carlin Stiehl/Los Angeles Times via Getty Images Washington, D.C. Newsroom, Oct 21, 2025 / 07:00 am (CNA). A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few weeks. The print ads are selling an AI companion necklace called “Friend” that promises to be “someone who listens, responds, and supports.”The device first launched in 2024, retailing at 9. It is designed to listen to conversations, process the information, and send responses to the user’s phone via a connected app. While users can tap the disc’s button to prompt an immediate response, the product will also send unprompted texts. The device’s microphones don’t offer an off switch, so it is constantly listening and sending messages based on conversations it picks up.CNA did not receive a response to a question from Friend.com about the success of its subway ad campaign and how many people are currently using the devices, but Sister Nancy Usselmann, FSP, director of the Daughters of St. Paul’s Pauline Media Studies who also studies AI, told CNA that “people are turning to AI for companionship because they find human relationships too complicated.” But “without that complicatedness, we cannot grow to become the best that we can be. We remain stagnant or selfish, which is a miserable existence,” she said.Creating ‘Friend’ amid loneliness epidemic Avi Schiffmann, the 22-year-old who started Friend.com, was a Harvard student before leaving school to focus on a number of projects. At 18, he created a website that tracked early COVID-19 data from Chinese health department sources. In 2022, he built another website that matched Ukrainian refugees with hosts around the world to help them find places to stay. He then founded Friend and now serves as the company’s CEO. Schiffmann and his company first turned heads when an eerie video announcing the new gadget was released in July 2024. The advertisement featured four different individuals interacting with their “friends.” One woman takes a hike with her pendant, while another watches a movie with hers. A man gets a text from his “friend” while playing video games with his human friends. He first appears to be sad and lonely around his friends, until his AI “friend” texts him, which appears to put him at ease.The marketing video ends with a young man and woman spending time together as the woman discusses how she has only ever brought “her” to where they are hanging out, referencing her AI gadget. “It’s so strange because it’s awkward to have an AI in between a human friendship,” Usselmann said about the video ad. Hundreds took to the comments section of the YouTube video to respond — mostly negatively — to both the Friend.com ads and the technology. Commentators called out the company for capitalizing on loneliness and depression. One user even called the video “the most dystopian advertisement” he had ever seen, and others wrote the video felt like a “horror film.”“While its creators might have good intentions to bring more people the joys of companionship, they are misguided in trying to achieve this through a digital simulacrum,” Father Michael Baggot, LC, professor of bioethics at the Pontifical Athenaeum Regina Apostolorum in Rome, told CNA.The device “suffers from a misnomer, since authentic friendship involves an interpersonal relationship of mutual support,” said Baggot, who studies AI chatbots and works on the development of the Catholic AI platform Magisterium AI. “The product risks both worsening the loneliness epidemic by isolating users from others and undermining genuine solitude by intruding on quiet moments with constant notifications and surveillance. Friend commodities connection and may exploit human emotional vulnerabilities for profit,” he said, adding: “It might encourage users to avoid the challenging task of building real relationships with people and encourage them to settle for the easily controllable substitute.” Usselmann agreed. “Only by reaching out in genuine compassion and care can another person who feels lonely realize that they matter to someone else,” she said. “We need to get to know our neighbors and not remain so self-centered in our apartments, neighborhoods, communities, or places of work.”AI device ad campaign causes stirIn a post to social media platform X on Sept. 25, Schiffmann announced the launch of the subway ad campaign. The post has more than 25 million views and nearly 1,000 comments criticizing the pendant and campaign — and some commending them.Dozens of the ads have since been torn up and written on. People have posted images to social media of the vandalized ads with messages about the surveillance dangers and the general threats of chatbots. One urged the company to “stop profiting off of loneliness,” while another had “AI is not your friend” written on it.One person added to the definition of “friend,” writing it is also a “living being.” It also had the message: “Don’t use AI to cure your loneliness. Reach out into the world!”Usselmann said the particular issue with the campaign and device is “the tech world assuming certain words and giving them different connotations.” “A ‘friend’ is someone with whom you have a bond based on mutual affection,” she said. “A machine does not have real affection because it cannot love. It does not have a spiritual soul from which intellect, moral agency, and love stem.”She continued: “And from a Christian understanding, a friend is someone who exhibits sacrificial love, who supports through the ups and downs of life, and who offers spiritual encouragement and forgiveness. An AI ‘friend’ can do none of those things.”
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Catholic experts say new AI ‘Friend’ device undermines real relationships #Catholic A commuter waits at the Westchester/Veterans Metro K Line station on Thursday, Oct. 2, 2025, in Los Angeles. / Credit: Carlin Stiehl/Los Angeles Times via Getty Images Washington, D.C. Newsroom, Oct 21, 2025 / 07:00 am (CNA). A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few weeks. The print ads are selling an AI companion necklace called “Friend” that promises to be “someone who listens, responds, and supports.”The device first launched in 2024, retailing at $129. It is designed to listen to conversations, process the information, and send responses to the user’s phone via a connected app. While users can tap the disc’s button to prompt an immediate response, the product will also send unprompted texts. The device’s microphones don’t offer an off switch, so it is constantly listening and sending messages based on conversations it picks up.CNA did not receive a response to a question from Friend.com about the success of its subway ad campaign and how many people are currently using the devices, but Sister Nancy Usselmann, FSP, director of the Daughters of St. Paul’s Pauline Media Studies who also studies AI, told CNA that “people are turning to AI for companionship because they find human relationships too complicated.” But “without that complicatedness, we cannot grow to become the best that we can be. We remain stagnant or selfish, which is a miserable existence,” she said.Creating ‘Friend’ amid loneliness epidemic Avi Schiffmann, the 22-year-old who started Friend.com, was a Harvard student before leaving school to focus on a number of projects. At 18, he created a website that tracked early COVID-19 data from Chinese health department sources. In 2022, he built another website that matched Ukrainian refugees with hosts around the world to help them find places to stay. He then founded Friend and now serves as the company’s CEO. Schiffmann and his company first turned heads when an eerie video announcing the new gadget was released in July 2024. The advertisement featured four different individuals interacting with their “friends.” One woman takes a hike with her pendant, while another watches a movie with hers. A man gets a text from his “friend” while playing video games with his human friends. He first appears to be sad and lonely around his friends, until his AI “friend” texts him, which appears to put him at ease.The marketing video ends with a young man and woman spending time together as the woman discusses how she has only ever brought “her” to where they are hanging out, referencing her AI gadget. “It’s so strange because it’s awkward to have an AI in between a human friendship,” Usselmann said about the video ad. Hundreds took to the comments section of the YouTube video to respond — mostly negatively — to both the Friend.com ads and the technology. Commentators called out the company for capitalizing on loneliness and depression. One user even called the video “the most dystopian advertisement” he had ever seen, and others wrote the video felt like a “horror film.”“While its creators might have good intentions to bring more people the joys of companionship, they are misguided in trying to achieve this through a digital simulacrum,” Father Michael Baggot, LC, professor of bioethics at the Pontifical Athenaeum Regina Apostolorum in Rome, told CNA.The device “suffers from a misnomer, since authentic friendship involves an interpersonal relationship of mutual support,” said Baggot, who studies AI chatbots and works on the development of the Catholic AI platform Magisterium AI. “The product risks both worsening the loneliness epidemic by isolating users from others and undermining genuine solitude by intruding on quiet moments with constant notifications and surveillance. Friend commodities connection and may exploit human emotional vulnerabilities for profit,” he said, adding: “It might encourage users to avoid the challenging task of building real relationships with people and encourage them to settle for the easily controllable substitute.” Usselmann agreed. “Only by reaching out in genuine compassion and care can another person who feels lonely realize that they matter to someone else,” she said. “We need to get to know our neighbors and not remain so self-centered in our apartments, neighborhoods, communities, or places of work.”AI device ad campaign causes stirIn a post to social media platform X on Sept. 25, Schiffmann announced the launch of the subway ad campaign. The post has more than 25 million views and nearly 1,000 comments criticizing the pendant and campaign — and some commending them.Dozens of the ads have since been torn up and written on. People have posted images to social media of the vandalized ads with messages about the surveillance dangers and the general threats of chatbots. One urged the company to “stop profiting off of loneliness,” while another had “AI is not your friend” written on it.One person added to the definition of “friend,” writing it is also a “living being.” It also had the message: “Don’t use AI to cure your loneliness. Reach out into the world!”Usselmann said the particular issue with the campaign and device is “the tech world assuming certain words and giving them different connotations.” “A ‘friend’ is someone with whom you have a bond based on mutual affection,” she said. “A machine does not have real affection because it cannot love. It does not have a spiritual soul from which intellect, moral agency, and love stem.”She continued: “And from a Christian understanding, a friend is someone who exhibits sacrificial love, who supports through the ups and downs of life, and who offers spiritual encouragement and forgiveness. An AI ‘friend’ can do none of those things.”

unitedyam

A commuter waits at the Westchester/Veterans Metro K Line station on Thursday, Oct. 2, 2025, in Los Angeles. / Credit: Carlin Stiehl/Los Angeles Times via Getty Images

Washington, D.C. Newsroom, Oct 21, 2025 / 07:00 am (CNA).

A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few weeks. The print ads are selling an AI companion necklace called “Friend” that promises to be “someone who listens, responds, and supports.”

The device first launched in 2024, retailing at $129. It is designed to listen to conversations, process the information, and send responses to the user’s phone via a connected app. While users can tap the disc’s button to prompt an immediate response, the product will also send unprompted texts. The device’s microphones don’t offer an off switch, so it is constantly listening and sending messages based on conversations it picks up.

CNA did not receive a response to a question from Friend.com about the success of its subway ad campaign and how many people are currently using the devices, but Sister Nancy Usselmann, FSP, director of the Daughters of St. Paul’s Pauline Media Studies who also studies AI, told CNA that “people are turning to AI for companionship because they find human relationships too complicated.” 

But “without that complicatedness, we cannot grow to become the best that we can be. We remain stagnant or selfish, which is a miserable existence,” she said.

Creating ‘Friend’ amid loneliness epidemic 

Avi Schiffmann, the 22-year-old who started Friend.com, was a Harvard student before leaving school to focus on a number of projects. At 18, he created a website that tracked early COVID-19 data from Chinese health department sources. In 2022, he built another website that matched Ukrainian refugees with hosts around the world to help them find places to stay. He then founded Friend and now serves as the company’s CEO. 

Schiffmann and his company first turned heads when an eerie video announcing the new gadget was released in July 2024. The advertisement featured four different individuals interacting with their “friends.” One woman takes a hike with her pendant, while another watches a movie with hers. A man gets a text from his “friend” while playing video games with his human friends. He first appears to be sad and lonely around his friends, until his AI “friend” texts him, which appears to put him at ease.

The marketing video ends with a young man and woman spending time together as the woman discusses how she has only ever brought “her” to where they are hanging out, referencing her AI gadget. 

“It’s so strange because it’s awkward to have an AI in between a human friendship,” Usselmann said about the video ad. 

Hundreds took to the comments section of the YouTube video to respond — mostly negatively — to both the Friend.com ads and the technology. Commentators called out the company for capitalizing on loneliness and depression. One user even called the video “the most dystopian advertisement” he had ever seen, and others wrote the video felt like a “horror film.”

“While its creators might have good intentions to bring more people the joys of companionship, they are misguided in trying to achieve this through a digital simulacrum,” Father Michael Baggot, LC, professor of bioethics at the Pontifical Athenaeum Regina Apostolorum in Rome, told CNA.

The device “suffers from a misnomer, since authentic friendship involves an interpersonal relationship of mutual support,” said Baggot, who studies AI chatbots and works on the development of the Catholic AI platform Magisterium AI. 

“The product risks both worsening the loneliness epidemic by isolating users from others and undermining genuine solitude by intruding on quiet moments with constant notifications and surveillance. Friend commodities connection and may exploit human emotional vulnerabilities for profit,” he said, adding: “It might encourage users to avoid the challenging task of building real relationships with people and encourage them to settle for the easily controllable substitute.” 

Usselmann agreed. “Only by reaching out in genuine compassion and care can another person who feels lonely realize that they matter to someone else,” she said. “We need to get to know our neighbors and not remain so self-centered in our apartments, neighborhoods, communities, or places of work.”

AI device ad campaign causes stir

In a post to social media platform X on Sept. 25, Schiffmann announced the launch of the subway ad campaign. The post has more than 25 million views and nearly 1,000 comments criticizing the pendant and campaign — and some commending them.

Dozens of the ads have since been torn up and written on. People have posted images to social media of the vandalized ads with messages about the surveillance dangers and the general threats of chatbots. One urged the company to “stop profiting off of loneliness,” while another had “AI is not your friend” written on it.

One person added to the definition of “friend,” writing it is also a “living being.” It also had the message: “Don’t use AI to cure your loneliness. Reach out into the world!”

Usselmann said the particular issue with the campaign and device is “the tech world assuming certain words and giving them different connotations.” 

“A ‘friend’ is someone with whom you have a bond based on mutual affection,” she said. “A machine does not have real affection because it cannot love. It does not have a spiritual soul from which intellect, moral agency, and love stem.”

She continued: “And from a Christian understanding, a friend is someone who exhibits sacrificial love, who supports through the ups and downs of life, and who offers spiritual encouragement and forgiveness. An AI ‘friend’ can do none of those things.”

Read More
Faith-based ministries discuss how to further pro-life mission #Catholic Kat Talalas, Amy Ford, Christopher Bell, and Sister Maria Frassati, SV, speak at the Leading with Love Conference at The Catholic University of America in Washington, D.C., on Oct. 8, 2025. / Credit: Tessa Gervasini/CNA Washington, D.C., Oct 9, 2025 / 12:55 pm (CNA). Pro-life leaders from across the country gathered this week to discuss how faith-based ministries are helping to cultivate a society that promotes human dignity and how others can advance the cause.The Leading with Love Conference at The Catholic University of America (CUA) in Washington, D.C., was sponsored by the Human Life Foundation and the Center for Law and the Human Person at The Catholic University of America’s Columbus School of Law. It was aimed at “empowering Christians to cultivate a culture of life within their local communities.”Jennie Bradley Lichter, president of the March for Life Education and Defense Fund, spoke to attendees Oct. 8 about the power of faith-based ministries, including The Guadalupe Project. Lichter founded the initiative in 2022 to provide resources and encouragement to parents within the CUA community.To cultivate this encouragement, we must figure out how we can “create more of a revolution of love,” Lichter said. “Christ started this revolution of love, but it’s now up to each one of us in our particular time and place.”“Caring for unborn babies and their mothers is one of the most urgent challenges of our time, Lichter said. “Six out of 10 women who have chosen abortion would have preferred to choose life if they had the emotional and financial support they felt necessary.” The Guadalupe Project’s goal was to combat this by “[making] sure every woman on campus knows that resources exist and knows exactly how to find them,” Lichter said. “It’s meant to support all parents on campus, not just students, and not just mothers in unexpected or challenging circumstances.”“We wanted to foster a culture on campus where each life is celebrated, knowing that a positive, vibrant, and joyful culture of life is truly life-giving in so many ways,” Lichter said. The initiative “revamped all of the university’s pregnancy resource materials for students” and created “a poster campaign, including one designed specifically for the men’s dorms,” Lichter said.It also promoted the placement of stickers in every women’s restroom stall on campus with a QR code leading to these pregnancy materials. The campus started allotting more maternity and paternity leave, designating maternity parking spots on campus, providing free diapers and wipes at the campus food pantry, holding maternity clothing drives, and “affirming the goodness of family life and that new babies are a moment to celebrate,” Lichter said.The 2026 theme for the March for Life is “Life Is a Gift,” Lichter said. The initiative helps carry that out, because “life is something to be celebrated.” She added: “[Life] is not a burden for which someone needs support, or not solely that. It is really a cause for celebration.” Faith-based communities can use The Guadalupe Project as “prototype,” Lichter suggested. She shared that other universities have reached out to talk about the initiative as they were inspired to consider doing something similar.“We need to make sure that pregnant women never reach the point of despair that drives them into the arms of the abortion clinics,” Lichter said. “We need to meet that moment of loneliness, fear, or emptiness with encouragement and empowerment.”Hopes and suggestions for faith-based ministries Other leaders from prominent pro-life ministries discussed what gives them hope for the future of the pro-life movement, including Kat Talalas of Walking with Moms in Need, Amy Ford of Embrace Grace, Christopher Bell of Good Counsel Homes, and Sister Maria Frassati of the Sisters of Life.Talalas, who is the assistant director of pro-life communications for the U.S. Conference of Catholic Bishops, said Walking with Moms in Need started five years ago but has already reached countless communities. The parish-based initiative is “to the point where we don’t even know a lot of the time what new diocese or parish is starting a Walking with Moms in Need, what new lives are being saved, [and] what new women are being accompanied,” Talalas said. “It’s taken on a life of its own. That’s the work of the Holy Spirit — the Holy Spirit convicting hearts.”“God guides us, we have each other, and we’re not alone. Just as we tell [mothers] that they’re not alone, we’re not alone in this movement. So what’s giving me hope is seeing the Holy Spirit catch fire and individual people saying: ‘I want to start talking with moms in need,’ and women saying: ‘I can do this,’” Talalas said. Talalas said the work all begins with prayer. “It’s sitting in the presence of the love of God, letting him love you, and seeing how the Holy Spirit convicts you … It begins with that individual conviction. If we’re not following God’s law, it doesn’t matter what we’re doing.”Ford, who leads Embrace Grace, which provides mothers support through local churches, said she has “noticed there’s a lot of people that seem like they have more of an open heart about Christianity, about spirituality … especially with the younger generation.” She added: “I think that’s something we can all have hope about.”To get involved, Ford said people need to carry out “the good works that God’s called us to do.” She posed the question: “What strengths and gifts did God put inside each of you that you can do?” While Bell’s ministry, Good Counsel, provides services including housing for homeless mothers and children and post-abortion healing services, he said every person can help by simply praying. He specifically called on people to pray in front of an abortion center. “If you have done it, do it again. If you’ve never done it, just go ... You don’t have to say anything. You didn’t have to look up. You don’t have to open your eyes. But your presence will mean the world,” Bell said. “The babies who will die there that day will know that you loved them … That’s the most important thing to do.”Sister Maria Frassati shared that “we could really grow in having more faith in what [God] is doing.”“The truth is that God is actually really working in so many ways,” she said. “God is faithful, and that really gives me a lot of hope that nothing that you give is ever wasted. Even if you walk with a woman who’s not receptive, there’s really no gift that has been offered to him that he has not kept sacred and precious in his heart.”
Read More

Faith-based ministries discuss how to further pro-life mission #Catholic Kat Talalas, Amy Ford, Christopher Bell, and Sister Maria Frassati, SV, speak at the Leading with Love Conference at The Catholic University of America in Washington, D.C., on Oct. 8, 2025. / Credit: Tessa Gervasini/CNA Washington, D.C., Oct 9, 2025 / 12:55 pm (CNA). Pro-life leaders from across the country gathered this week to discuss how faith-based ministries are helping to cultivate a society that promotes human dignity and how others can advance the cause.The Leading with Love Conference at The Catholic University of America (CUA) in Washington, D.C., was sponsored by the Human Life Foundation and the Center for Law and the Human Person at The Catholic University of America’s Columbus School of Law. It was aimed at “empowering Christians to cultivate a culture of life within their local communities.”Jennie Bradley Lichter, president of the March for Life Education and Defense Fund, spoke to attendees Oct. 8 about the power of faith-based ministries, including The Guadalupe Project. Lichter founded the initiative in 2022 to provide resources and encouragement to parents within the CUA community.To cultivate this encouragement, we must figure out how we can “create more of a revolution of love,” Lichter said. “Christ started this revolution of love, but it’s now up to each one of us in our particular time and place.”“Caring for unborn babies and their mothers is one of the most urgent challenges of our time, Lichter said. “Six out of 10 women who have chosen abortion would have preferred to choose life if they had the emotional and financial support they felt necessary.” The Guadalupe Project’s goal was to combat this by “[making] sure every woman on campus knows that resources exist and knows exactly how to find them,” Lichter said. “It’s meant to support all parents on campus, not just students, and not just mothers in unexpected or challenging circumstances.”“We wanted to foster a culture on campus where each life is celebrated, knowing that a positive, vibrant, and joyful culture of life is truly life-giving in so many ways,” Lichter said. The initiative “revamped all of the university’s pregnancy resource materials for students” and created “a poster campaign, including one designed specifically for the men’s dorms,” Lichter said.It also promoted the placement of stickers in every women’s restroom stall on campus with a QR code leading to these pregnancy materials. The campus started allotting more maternity and paternity leave, designating maternity parking spots on campus, providing free diapers and wipes at the campus food pantry, holding maternity clothing drives, and “affirming the goodness of family life and that new babies are a moment to celebrate,” Lichter said.The 2026 theme for the March for Life is “Life Is a Gift,” Lichter said. The initiative helps carry that out, because “life is something to be celebrated.” She added: “[Life] is not a burden for which someone needs support, or not solely that. It is really a cause for celebration.” Faith-based communities can use The Guadalupe Project as “prototype,” Lichter suggested. She shared that other universities have reached out to talk about the initiative as they were inspired to consider doing something similar.“We need to make sure that pregnant women never reach the point of despair that drives them into the arms of the abortion clinics,” Lichter said. “We need to meet that moment of loneliness, fear, or emptiness with encouragement and empowerment.”Hopes and suggestions for faith-based ministries Other leaders from prominent pro-life ministries discussed what gives them hope for the future of the pro-life movement, including Kat Talalas of Walking with Moms in Need, Amy Ford of Embrace Grace, Christopher Bell of Good Counsel Homes, and Sister Maria Frassati of the Sisters of Life.Talalas, who is the assistant director of pro-life communications for the U.S. Conference of Catholic Bishops, said Walking with Moms in Need started five years ago but has already reached countless communities. The parish-based initiative is “to the point where we don’t even know a lot of the time what new diocese or parish is starting a Walking with Moms in Need, what new lives are being saved, [and] what new women are being accompanied,” Talalas said. “It’s taken on a life of its own. That’s the work of the Holy Spirit — the Holy Spirit convicting hearts.”“God guides us, we have each other, and we’re not alone. Just as we tell [mothers] that they’re not alone, we’re not alone in this movement. So what’s giving me hope is seeing the Holy Spirit catch fire and individual people saying: ‘I want to start talking with moms in need,’ and women saying: ‘I can do this,’” Talalas said. Talalas said the work all begins with prayer. “It’s sitting in the presence of the love of God, letting him love you, and seeing how the Holy Spirit convicts you … It begins with that individual conviction. If we’re not following God’s law, it doesn’t matter what we’re doing.”Ford, who leads Embrace Grace, which provides mothers support through local churches, said she has “noticed there’s a lot of people that seem like they have more of an open heart about Christianity, about spirituality … especially with the younger generation.” She added: “I think that’s something we can all have hope about.”To get involved, Ford said people need to carry out “the good works that God’s called us to do.” She posed the question: “What strengths and gifts did God put inside each of you that you can do?” While Bell’s ministry, Good Counsel, provides services including housing for homeless mothers and children and post-abortion healing services, he said every person can help by simply praying. He specifically called on people to pray in front of an abortion center. “If you have done it, do it again. If you’ve never done it, just go … You don’t have to say anything. You didn’t have to look up. You don’t have to open your eyes. But your presence will mean the world,” Bell said. “The babies who will die there that day will know that you loved them … That’s the most important thing to do.”Sister Maria Frassati shared that “we could really grow in having more faith in what [God] is doing.”“The truth is that God is actually really working in so many ways,” she said. “God is faithful, and that really gives me a lot of hope that nothing that you give is ever wasted. Even if you walk with a woman who’s not receptive, there’s really no gift that has been offered to him that he has not kept sacred and precious in his heart.”

unitedyam

Kat Talalas, Amy Ford, Christopher Bell, and Sister Maria Frassati, SV, speak at the Leading with Love Conference at The Catholic University of America in Washington, D.C., on Oct. 8, 2025. / Credit: Tessa Gervasini/CNA

Washington, D.C., Oct 9, 2025 / 12:55 pm (CNA).

Pro-life leaders from across the country gathered this week to discuss how faith-based ministries are helping to cultivate a society that promotes human dignity and how others can advance the cause.

The Leading with Love Conference at The Catholic University of America (CUA) in Washington, D.C., was sponsored by the Human Life Foundation and the Center for Law and the Human Person at The Catholic University of America’s Columbus School of Law. It was aimed at “empowering Christians to cultivate a culture of life within their local communities.”

Jennie Bradley Lichter, president of the March for Life Education and Defense Fund, spoke to attendees Oct. 8 about the power of faith-based ministries, including The Guadalupe Project. Lichter founded the initiative in 2022 to provide resources and encouragement to parents within the CUA community.

To cultivate this encouragement, we must figure out how we can “create more of a revolution of love,” Lichter said. “Christ started this revolution of love, but it’s now up to each one of us in our particular time and place.”

“Caring for unborn babies and their mothers is one of the most urgent challenges of our time, Lichter said. “Six out of 10 women who have chosen abortion would have preferred to choose life if they had the emotional and financial support they felt necessary.” 

The Guadalupe Project’s goal was to combat this by “[making] sure every woman on campus knows that resources exist and knows exactly how to find them,” Lichter said. “It’s meant to support all parents on campus, not just students, and not just mothers in unexpected or challenging circumstances.”

“We wanted to foster a culture on campus where each life is celebrated, knowing that a positive, vibrant, and joyful culture of life is truly life-giving in so many ways,” Lichter said.

The initiative “revamped all of the university’s pregnancy resource materials for students” and created “a poster campaign, including one designed specifically for the men’s dorms,” Lichter said.

It also promoted the placement of stickers in every women’s restroom stall on campus with a QR code leading to these pregnancy materials. The campus started allotting more maternity and paternity leave, designating maternity parking spots on campus, providing free diapers and wipes at the campus food pantry, holding maternity clothing drives, and “affirming the goodness of family life and that new babies are a moment to celebrate,” Lichter said.

The 2026 theme for the March for Life is “Life Is a Gift,” Lichter said. The initiative helps carry that out, because “life is something to be celebrated.”

She added: “[Life] is not a burden for which someone needs support, or not solely that. It is really a cause for celebration.” 

Faith-based communities can use The Guadalupe Project as “prototype,” Lichter suggested. She shared that other universities have reached out to talk about the initiative as they were inspired to consider doing something similar.

“We need to make sure that pregnant women never reach the point of despair that drives them into the arms of the abortion clinics,” Lichter said. “We need to meet that moment of loneliness, fear, or emptiness with encouragement and empowerment.”

Hopes and suggestions for faith-based ministries 

Other leaders from prominent pro-life ministries discussed what gives them hope for the future of the pro-life movement, including Kat Talalas of Walking with Moms in Need, Amy Ford of Embrace Grace, Christopher Bell of Good Counsel Homes, and Sister Maria Frassati of the Sisters of Life.

Talalas, who is the assistant director of pro-life communications for the U.S. Conference of Catholic Bishops, said Walking with Moms in Need started five years ago but has already reached countless communities. 

The parish-based initiative is “to the point where we don’t even know a lot of the time what new diocese or parish is starting a Walking with Moms in Need, what new lives are being saved, [and] what new women are being accompanied,” Talalas said. “It’s taken on a life of its own. That’s the work of the Holy Spirit — the Holy Spirit convicting hearts.”

“God guides us, we have each other, and we’re not alone. Just as we tell [mothers] that they’re not alone, we’re not alone in this movement. So what’s giving me hope is seeing the Holy Spirit catch fire and individual people saying: ‘I want to start talking with moms in need,’ and women saying: ‘I can do this,’” Talalas said. 

Talalas said the work all begins with prayer. “It’s sitting in the presence of the love of God, letting him love you, and seeing how the Holy Spirit convicts you … It begins with that individual conviction. If we’re not following God’s law, it doesn’t matter what we’re doing.”

Ford, who leads Embrace Grace, which provides mothers support through local churches, said she has “noticed there’s a lot of people that seem like they have more of an open heart about Christianity, about spirituality … especially with the younger generation.”

She added: “I think that’s something we can all have hope about.”

To get involved, Ford said people need to carry out “the good works that God’s called us to do.” She posed the question: “What strengths and gifts did God put inside each of you that you can do?” 

While Bell’s ministry, Good Counsel, provides services including housing for homeless mothers and children and post-abortion healing services, he said every person can help by simply praying. He specifically called on people to pray in front of an abortion center. 

“If you have done it, do it again. If you’ve never done it, just go … You don’t have to say anything. You didn’t have to look up. You don’t have to open your eyes. But your presence will mean the world,” Bell said. “The babies who will die there that day will know that you loved them … That’s the most important thing to do.”

Sister Maria Frassati shared that “we could really grow in having more faith in what [God] is doing.”

“The truth is that God is actually really working in so many ways,” she said. “God is faithful, and that really gives me a lot of hope that nothing that you give is ever wasted. Even if you walk with a woman who’s not receptive, there’s really no gift that has been offered to him that he has not kept sacred and precious in his heart.”

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