

A commuter waits at the Westchester/Veterans Metro K Line station on Thursday, Oct. 2, 2025, in Los Angeles. / Credit: Carlin Stiehl/Los Angeles Times via Getty Images
Washington, D.C. Newsroom, Oct 21, 2025 / 07:00 am (CNA).
A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few weeks. The print ads are selling an AI companion necklace called “Friend” that promises to be “someone who listens, responds, and supports.”
The device first launched in 2024, retailing at $129. It is designed to listen to conversations, process the information, and send responses to the user’s phone via a connected app. While users can tap the disc’s button to prompt an immediate response, the product will also send unprompted texts. The device’s microphones don’t offer an off switch, so it is constantly listening and sending messages based on conversations it picks up.
CNA did not receive a response to a question from Friend.com about the success of its subway ad campaign and how many people are currently using the devices, but Sister Nancy Usselmann, FSP, director of the Daughters of St. Paul’s Pauline Media Studies who also studies AI, told CNA that “people are turning to AI for companionship because they find human relationships too complicated.”
But “without that complicatedness, we cannot grow to become the best that we can be. We remain stagnant or selfish, which is a miserable existence,” she said.
Creating ‘Friend’ amid loneliness epidemic
Avi Schiffmann, the 22-year-old who started Friend.com, was a Harvard student before leaving school to focus on a number of projects. At 18, he created a website that tracked early COVID-19 data from Chinese health department sources. In 2022, he built another website that matched Ukrainian refugees with hosts around the world to help them find places to stay. He then founded Friend and now serves as the company’s CEO.
Schiffmann and his company first turned heads when an eerie video announcing the new gadget was released in July 2024. The advertisement featured four different individuals interacting with their “friends.” One woman takes a hike with her pendant, while another watches a movie with hers. A man gets a text from his “friend” while playing video games with his human friends. He first appears to be sad and lonely around his friends, until his AI “friend” texts him, which appears to put him at ease.
The marketing video ends with a young man and woman spending time together as the woman discusses how she has only ever brought “her” to where they are hanging out, referencing her AI gadget.
“It’s so strange because it’s awkward to have an AI in between a human friendship,” Usselmann said about the video ad.
Hundreds took to the comments section of the YouTube video to respond — mostly negatively — to both the Friend.com ads and the technology. Commentators called out the company for capitalizing on loneliness and depression. One user even called the video “the most dystopian advertisement” he had ever seen, and others wrote the video felt like a “horror film.”
“While its creators might have good intentions to bring more people the joys of companionship, they are misguided in trying to achieve this through a digital simulacrum,” Father Michael Baggot, LC, professor of bioethics at the Pontifical Athenaeum Regina Apostolorum in Rome, told CNA.
The device “suffers from a misnomer, since authentic friendship involves an interpersonal relationship of mutual support,” said Baggot, who studies AI chatbots and works on the development of the Catholic AI platform Magisterium AI.
“The product risks both worsening the loneliness epidemic by isolating users from others and undermining genuine solitude by intruding on quiet moments with constant notifications and surveillance. Friend commodities connection and may exploit human emotional vulnerabilities for profit,” he said, adding: “It might encourage users to avoid the challenging task of building real relationships with people and encourage them to settle for the easily controllable substitute.”
Usselmann agreed. “Only by reaching out in genuine compassion and care can another person who feels lonely realize that they matter to someone else,” she said. “We need to get to know our neighbors and not remain so self-centered in our apartments, neighborhoods, communities, or places of work.”
AI device ad campaign causes stir
In a post to social media platform X on Sept. 25, Schiffmann announced the launch of the subway ad campaign. The post has more than 25 million views and nearly 1,000 comments criticizing the pendant and campaign — and some commending them.
Dozens of the ads have since been torn up and written on. People have posted images to social media of the vandalized ads with messages about the surveillance dangers and the general threats of chatbots. One urged the company to “stop profiting off of loneliness,” while another had “AI is not your friend” written on it.
One person added to the definition of “friend,” writing it is also a “living being.” It also had the message: “Don’t use AI to cure your loneliness. Reach out into the world!”
Usselmann said the particular issue with the campaign and device is “the tech world assuming certain words and giving them different connotations.”
“A ‘friend’ is someone with whom you have a bond based on mutual affection,” she said. “A machine does not have real affection because it cannot love. It does not have a spiritual soul from which intellect, moral agency, and love stem.”
She continued: “And from a Christian understanding, a friend is someone who exhibits sacrificial love, who supports through the ups and downs of life, and who offers spiritual encouragement and forgiveness. An AI ‘friend’ can do none of those things.”
Read More![Israelis, Gazan Christians, Catholics in U.S. weigh in on historic peace deal #Catholic
Daniel Ayalon, former Israeli ambassador to the U.S. and former foreign policy adviser to Prime Minister Benjamin Netanyahu, speaks with “EWTN News Nightly” anchor Veronica Dudo on Oct. 10, 2025. / Credit: “EWTN News Nightly”
Washington, D.C. Newsroom, Oct 11, 2025 / 08:00 am (CNA).
Former Israeli government officials, representatives for the Latin Patriarchate of Jerusalem, and Catholic advocates for Israel in the U.S. spoke with EWTN News this week following the historic peace deal brokered by the Trump administration between Israel and Hamas. News of the peace agreement came as “a joy for the entire population of Gaza, for the families of the hostages, and for our parish, our little parish there in Gaza,” according to Farid Jabran, the public and government affairs adviser for the Latin Patriarchate of Jerusalem.In an Oct. 10 interview with “EWTN News Nightly,” Jabran noted there is still an air of “expectation” as the region waits to “see what happens.”Jabran revealed that Latin Patriarch Cardinal Pierbattista Pizzaballa had spoken to the pastor of Gaza’s only Catholic Church, Father Gabriel Romanelli. “They are all very happy that they are not hearing more bombings,” Jabran said of the Gazan parish community. “They expect a better future, but still they wait to see what is going to happen … They’re all waiting to see what happens after the release of the hostages.” “The Catholic Church, as the patriarch, as the pope, as many said, will give anything in its power to to offer assistance, to offer good services when it’s asked to do so,” said Jabran, noting that the Latin Patriarchate has “big plans for Gaza,” including the construction of a new hospital in the southern region of the enclave. “We’ll have more details on that that will be supported by the Italian Conference of Catholic Bishops and the Latin Patriarchate,” he revealed, adding: “We are planning to create field hospitals in several places and to work on schools and education for the children, not only for the Christian community [but] for everyone.”Breaking down the peace deal In an Oct. 10 appearance on “EWTN News Nightly,” Daniel Ayalon, former Israeli ambassador to the U.S. and former foreign policy adviser to Prime Minister Benjamin Netanyahu, shared how the historic peace deal brokered by the Trump administration will play out in the coming days. Though both Israel and Hamas signed on to the first phase of the peace plan set out by the Trump administration on Wednesday, reports of ongoing bombardment from the IDF in northern Gaza was reported on Friday morning. Avalon explained that “there was a threat that the IDF depicted, and they had to take care of it.” “We have enough experience with Hamas that even though they agree on a ceasefire, they continue their aggression,” he told “EWTN News Nightly” anchor Veronica Dudo. “But we adhere, or Israel adheres to the agreement and to the ceasefire terms … We started right on time, and we are now back off the former position, and hopefully we will see our hostages within the next 72 hours.” President Donald Trump announced on Truth Social on Wednesday that both parties had agreed to the first phase of his 20-point peace plan for the Middle East, in which he noted: “ALL of the hostages will be released very soon, and Israel will withdraw their troops to an agreed-upon line as the first steps toward a strong, durable, and everlasting peace.”“I think that we should all acknowledge the leadership and the negotiation capabilities of President Trump and his team,” Ayalon said. “I believe that they found the right moment to really bring together an assembly of protagonists in the region that could really be instrumental, namely, Turkey, Qatar, and Egypt, that put a lot of pressure on Hamas that was not there before.” Given that the first phase goes according to plan, Ayalon said, Israel will release its Palestinian prisoners, and IDF troops will continue to withdraw, allowing Gazans to return to their homes. After which, he said, comes the precarious task of disarming Hamas, which will include dismantling its vast network of tunnels. This task, he predicted, could take several months. “I think the people of Gaza deserve this,” Ayalon reflected. “After these two horrendous years … they were actually held hostage by Hamas, which used them as cannon fodder or as human shields.” The former ambassador further expressed hope that Gazans ensure “no more terror organizations will grow there to a monstrous dimension, as we did with Hamas.”Looking ahead, Ayalon expressed hope for a broader normalization of relations between Israel and its Arab neighbors, such as Saudi Arabia and others, as well as other major Islamic countries such as Indonesia or Pakistan, to take place alongside reconstruction. He also floated the start of “a political process with the Palestinians,” noting Hamas will no longer govern the enclave. “It probably will be the Palestinian Authority,” he said, noting that under the agreement the governing body is mandated to promote peaceful coexistence and to “do away with terror” and indoctrination in its schools. “Then we can talk about real peace between Israel and the Palestinians, which may be a cornerstone of a much broader peace with the region,” he said, adding: “And we all deserve it — the world deserves it, and I think it will be to the benefit and the prosperity of all here.”Remembering Oct. 7On the two-year anniversary of the Oct. 7, 2023, Hamas attacks on Israel, Philos Catholic Director Simone Rizkallah told CNA: “This is not a day to discuss U.S. foreign policy or to analyze political dynamics.” Even with the Trump administration’s efforts in the background to make a peace deal between the Hamas terrorist group and Israel, Rizkallah emphasized, “Oct. 7 is a day to live out the beatitude ‘Blessed are they who mourn.’” Philos Catholic is an arm of the U.S-based nonprofit organization, the Philos Project, which works to foster Catholic-Jewish relations. Over 1,200 Israelis and 22 Americans were confirmed killed, and thousands more wounded in the wake of Hamas’ large-scale surprise attack on Israel. An additional 251 were taken hostage into the Gaza Strip.“We mourn with the Jewish people and with Israel as if we are mourning for our own selves — because, in truth, we are,” she said. “To stand with our Jewish brothers and sisters today is not a political act, and it is certainly not a partisan one. The Church is not a political entity. This is about faith and the culture that faith gives birth to.”According to Rizkhallah: “To speak up and stand with our Jewish friends is not sentimental — it is an act of spiritual realism and solidarity with our own people in the faith.” To do so, she continued, is not a partisan act but a “part of orthodox Catholic theology, rooted in the heart of the Church’s self-understanding.”Catholics, she urged, should “incarnate this love by showing up in the flesh” for their Jewish friends and neighbors. “Call your Jewish friends,” she said. “Reach out to your local synagogue or Jewish community center. Drop off white roses in the wake of antisemitic attacks — a symbol of Christian resistance to hatred, inspired by the White Rose movement that opposed Nazi Germany.”Philos Catholic will host an event commemorating the 60th anniversary of Nostra Aetate this year at the Saint John Paul II National Shrine in Washington, D.C., which will be available to attend both in person and virtually.](https://unitedyam.com/wp-content/uploads/2025/10/israelis-gazan-christians-catholics-in-u-s-weigh-in-on-historic-peace-deal-catholic-daniel-ayalon-former-israeli-ambassador-to-the-u-s-and-former-foreign-policy-adviser-to-prime-minister-ben.webp)













