

Lauri Hauser stands in front of her IC2KG booth at the SEEK 2026 conference in Denver on Jan. 2, 2026. | Credit: Francesca Fenton/EWTN News
Jan 5, 2026 / 18:52 pm (CNA).
Twenty years ago, Lauri Hauser, a Catholic mom of two and high school math teacher from Madison, Wisconsin, started a chant with her children — something simple and fun that would keep God and their faith at the forefront of their minds.
“I would chant ‘IC’ and they would respond, ‘2KG,’” Hauser told CNA in an interview.
“IC2KG,” which stands for “I choose to know God,” would be chanted around the Hauser household as chores would be done, while the kids played, and after flag football games in the backyard.
Fast forward 20 years and the family chant is now being shared with children in Catholic schools and, most recently, at the SEEK 2026 conference in Denver, which took place Jan. 1–5.
Hauser explained that it was her youngest son, Joe, who inspired his mother to start her IC2KG ministry. While in college, Joe was a part of an Athletes in Action group and asked his mom if she could make IC2KG shirts for the young men in the group.
“I said, ‘No. We don’t do T-shirts and this is just kind of a family thing and I’m kind of private with my faith,’” she recalled.
After breaking his arm before his senior year of college, Joe took it upon himself to create a T-shirt design with the “IC2KG” phrase printed on the front. One hundred shirts were made and they were a huge hit among the athletes. It was after this that Hauser thought this could become a ministry.
Despite attending a Catholic grade school and college, Hauser never felt completely comfortable sharing her faith publicly. After the success of the T-shirts, she began to think that “maybe these are the words, or the saying, that somebody needs to be bold and be brave and stand up and be strong and be courageous to share our faith.”
“I thought maybe this could be something that kids could catch on to or kids could keep in their heart — I choose to know God. We need to make that choice every day that we get up,” she added.
Using her background in education, Hauser created a program that she now takes to Catholic schools in Wisconsin and neighboring states, as well as through Zoom, in order to speak with schools that are further away.
The program aims to teach kids how to know, love, serve, and share God with others. Some of the elements of the program include testimonies from older kids to young children, teaching kids the IC2KG chant, pairing younger kids with an older IC2KG buddy, and playing games such as IC2KG bingo. Many elements of the program vary from school to school.
The program also includes a powerful demonstration where a child is asked to stand on a ball. The other kids observe and then share what they see, such as the child on the ball is wobbly, unsure of himself, or is shaky. That child then goes and stands on a prop Bible.
“Then the kids will observe and say, ‘Oh yeah, when you’re standing on the Bible, you are steadfast, you’re strong, you’re solid. This is the foundation,’” Hauser said.
Hauser has also designed more apparel with the IC2KG message. Her website includes T-shirts, hats, stickers, and wristbands with the hope that people will join her movement to inspire the faithful everywhere to know, love, serve, and share God with others.
During the SEEK 2026 conference, Hauser greeted college students from all over the country at the IC2KG booth. She called her first experience at SEEK “beautiful” and that her heart was “booming.”

“The response has been amazing. They’re all excited,” she added. “I’ve had conversations with kids and they’re like, ‘Yeah, I'm not really great at sharing.’ I said, ‘You know, neither am I, but it’s kind of time to take the duct tape off the word share — just take it off like a Band-Aid and let’s just do it because now is the time … It’s just going to be a more beautiful world if we all share our faith.’”
She said that as she folds each piece of clothing, she recites a prayer over it: “Bless the person who wears this shirt and help them spread your message.”
Hauser said she hopes her ministry will “help people to just take that little step forward” and act as a “little life raft to help us go to the public square and share our faith.”
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![Pro-life, Christian health insurance company launches in Texas #Catholic
Co-founder Bob Hogan (left) and CEO and co-founder Daniel Cruz (right) are launching a pro-life health insurance plan that is in line with Catholic morality. / Credit: Courtesy of Presidio Healthcare
CNA Staff, Nov 28, 2025 / 07:00 am (CNA).
Two Texas pro-lifers are launching a health care plan that embraces Catholic life ethics, creating an ethical option for Christians.Health insurance companies often cover things that are in tension with Catholic Church teaching or a Christian pro-life ethic, such as abortion, contraceptives, or assisted suicide.Daniel Cruz and Bob Hogan founded the FortressPlan by Presidio Healthcare because they wanted a pro-life, Christian alternative. “FortressPlan,” which launched in November, does not cover any health care offerings that go against Catholic teaching. While making a start in Texas, the co-founders hope to expand across the U.S. Hogan, co-founder of Presidio and an alum of Franciscan University of Steubenville in Ohio, said that health care sharing ministries “are largely unregulated and are not legally required to pay families’ medical bills,” which can “cause tremendous financial stress for families.”As a more realistic alternative, he and Cruz “set out to create a real insurance company,” Hogan said in a statement shared with CNA. Cruz spoke with CNA about the Catholic values behind the FortressPlan. CNA: What makes Presidio Healthcare’s FortressPlan unique among insurance options in the U.S.?Daniel Cruz: The FortressPlan stands out as the only health insurance plan that aligns with the culture of life. Unlike other insurers, it does not cover abortifacients, contraception, transgender treatments or surgeries, euthanasia, in vitro fertilization, or similar practices.What makes the Fortress Plan pro-life and Christian? What inspired you to align the plan with the “Ethical and Religious Directives for Catholic Health Care Services”?Presidio Healthcare Insurance Company is the first health insurer in the United States to be filed as a Catholic entity. Designed to respect the dignity of every person, the FortressPlan aligns with the “Ethical and Religious Directives [ERDs] for Catholic Health Care Services.”The ERDs represent a formally recognized expression of Catholic moral doctrine, protected under federal conscience and religious-freedom laws, which allows us to operate in the private market with an authentically Catholic health plan. A major element of our mission is to promote life-affirming physicians and services, and the ERDs serve as a concrete guide to help us accomplish that aim.What inspired you to launch the pro-life Christian health insurance option, the FortressPlan? What challenges have you faced in launching it?I was approached by a former client to estimate the cost of an abortion for their health plan. This request ignited a passion to apply my skills as an actuary in a different direction. After discovering that no insurance companies were entirely pro-life or that sharing ministries fell short of offering true financial protection for families, I decided to establish the first pro-life Christian insurance company.What are your future goals for the FortressPlan and this movement toward pro-life, Christian insurance? How do you hope it will impact people?Our future objectives include expanding nationwide and entering both the ACA [Affordable Care Act] and employer markets, building a well-recognized brand that represents Christian health care.](https://unitedyam.com/wp-content/uploads/2025/11/pro-life-christian-health-insurance-company-launches-in-texas-catholic-co-founder-bob-hogan-left-and-ceo-and-co-founder-daniel-cruz-right-are-launching-a-pro-life-health-insuranc.webp)
