

Lauri Hauser stands in front of her IC2KG booth at the SEEK 2026 conference in Denver on Jan. 2, 2026. | Credit: Francesca Fenton/EWTN News
Jan 5, 2026 / 18:52 pm (CNA).
Twenty years ago, Lauri Hauser, a Catholic mom of two and high school math teacher from Madison, Wisconsin, started a chant with her children — something simple and fun that would keep God and their faith at the forefront of their minds.
“I would chant ‘IC’ and they would respond, ‘2KG,’” Hauser told CNA in an interview.
“IC2KG,” which stands for “I choose to know God,” would be chanted around the Hauser household as chores would be done, while the kids played, and after flag football games in the backyard.
Fast forward 20 years and the family chant is now being shared with children in Catholic schools and, most recently, at the SEEK 2026 conference in Denver, which took place Jan. 1–5.
Hauser explained that it was her youngest son, Joe, who inspired his mother to start her IC2KG ministry. While in college, Joe was a part of an Athletes in Action group and asked his mom if she could make IC2KG shirts for the young men in the group.
“I said, ‘No. We don’t do T-shirts and this is just kind of a family thing and I’m kind of private with my faith,’” she recalled.
After breaking his arm before his senior year of college, Joe took it upon himself to create a T-shirt design with the “IC2KG” phrase printed on the front. One hundred shirts were made and they were a huge hit among the athletes. It was after this that Hauser thought this could become a ministry.
Despite attending a Catholic grade school and college, Hauser never felt completely comfortable sharing her faith publicly. After the success of the T-shirts, she began to think that “maybe these are the words, or the saying, that somebody needs to be bold and be brave and stand up and be strong and be courageous to share our faith.”
“I thought maybe this could be something that kids could catch on to or kids could keep in their heart — I choose to know God. We need to make that choice every day that we get up,” she added.
Using her background in education, Hauser created a program that she now takes to Catholic schools in Wisconsin and neighboring states, as well as through Zoom, in order to speak with schools that are further away.
The program aims to teach kids how to know, love, serve, and share God with others. Some of the elements of the program include testimonies from older kids to young children, teaching kids the IC2KG chant, pairing younger kids with an older IC2KG buddy, and playing games such as IC2KG bingo. Many elements of the program vary from school to school.
The program also includes a powerful demonstration where a child is asked to stand on a ball. The other kids observe and then share what they see, such as the child on the ball is wobbly, unsure of himself, or is shaky. That child then goes and stands on a prop Bible.
“Then the kids will observe and say, ‘Oh yeah, when you’re standing on the Bible, you are steadfast, you’re strong, you’re solid. This is the foundation,’” Hauser said.
Hauser has also designed more apparel with the IC2KG message. Her website includes T-shirts, hats, stickers, and wristbands with the hope that people will join her movement to inspire the faithful everywhere to know, love, serve, and share God with others.
During the SEEK 2026 conference, Hauser greeted college students from all over the country at the IC2KG booth. She called her first experience at SEEK “beautiful” and that her heart was “booming.”

“The response has been amazing. They’re all excited,” she added. “I’ve had conversations with kids and they’re like, ‘Yeah, I'm not really great at sharing.’ I said, ‘You know, neither am I, but it’s kind of time to take the duct tape off the word share — just take it off like a Band-Aid and let’s just do it because now is the time … It’s just going to be a more beautiful world if we all share our faith.’”
She said that as she folds each piece of clothing, she recites a prayer over it: “Bless the person who wears this shirt and help them spread your message.”
Hauser said she hopes her ministry will “help people to just take that little step forward” and act as a “little life raft to help us go to the public square and share our faith.”
Read More![FOCUS expands reach into parishes, hoping to revitalize local Church #Catholic
Left to right: Curtis Martin, founder of FOCUS, and his son, Brock Martin, vice president of parish outreach at FOCUS, sit down for an interview with CNA on Dec. 10, 2025. | Credit: Francesca Fenton/EWTN News
Jan 3, 2026 / 08:00 am (CNA).
For nearly 30 years, FOCUS has been known for its missionary work on college campuses. Earlier this year, the ministry began to expand its reach with a new branch — FOCUS Parish.FOCUS Parish brings FOCUS missionaries into Catholic parishes to help revitalize the parish itself and the parishioners, and to form missionary disciples — laypeople who effectively spread the Gospel message in the local community and diocese.Founder of FOCUS Curtis Martin and his son, Brock Martin, vice president of parish outreach at FOCUS, both agree that FOCUS Parish is a response to the need of sending missionaries to “where the people are.”“If we’re trying to bring the Gospel to every man, woman, and child on the face of the earth, the vast majority of people don’t currently live on U.S. college campuses,” Brock told CNA in an interview. “The Catholic Church has amazingly already done this work — every inch of the globe is already mapped out into a parish structure. So, FOCUS’ move into parishes is really a response to the fact that we want to take this mission seriously. We need to send missionaries to where the people are.”Curtis added: “Everybody lives in a parish, as Brock said, and evangelization takes root when there’s real transformation. It’s going to take place in families and in parishes. That’s where Catholics live. And so we want to be with them to share the Gospel of Jesus Christ with them in the midst, as Brock said, in the midst of friendship.”Parishes who take part in FOCUS’ new ministry will receive two full-time missionaries who become part of the parish’s leadership team, help advise and lead parish ministries, and work to create small communities where the Gospel message is shared and spread to all parishioners.“These missionaries are imbedding into the parish culture,” Brock said.FOCUS Parish is currently in 25 parishes and plans to expand to an additional 25 parishes in 2026.When speaking to the fact that FOCUS Parish has become the fastest-growing part of the apostolate, Brock credited the current “landscape of the parish in the United States.”“Right now there’s about 16,000 parishes [in the U.S.],” Brock said. “I think the number of parishes who are waking up, the number of pastors who recognize that business as usual is not working, we have to, with new ardor and new methodologies, try to figure out how to live the new evangelization. I just think there’s a unique moment where as pastors and finance councils become aware of the opportunity, we’re seeing more and more people start to raise their hand at a faster rate.”Curtis highlighted the retention rate of FOCUS Parish missionaries leading to the success of the ministry.“We’re seeing greater longevity with our missionaries because they’re not walking with 18- to 22-year-olds, they’re walking with people who are of their same age, maybe older, maybe younger,” he explained. “The retention rate for FOCUS missionaries in Parish last year was 100%. Nobody left. By way of comparison, probably 25% of the missionaries left on campus; that’s part of our cycle. And so to be able to recognize, we can grow because of the longevity.”With the growth to 25 more parishes in the new year, FOCUS is looking to hire an additional 50 to 55 missionaries — considering both moving campus missionaries to parishes and hiring individuals who have never been FOCUS missionaries.As for his hopes for the future, Brock said: “My deepest hope in FOCUS Parish is that this would be a simple and repeatable gift that we can offer to the Church.”Curtis said: “My hope for FOCUS in the parish is actually hope. I think a lot of leaders in the Church are good people but they’re discouraged and they’re kind of managing a slow decline. And that’s not the way Christianity works. Christianity has grown in every generation since the time of Christ. We’re living in a very abnormal time, at least in the West. It’s shrinking. That’s not the way it should be.”He added: “There’s a resurgence of faith — articles are being written about this all over the world — FOCUS is just participating in a little way. Millions of people awakening to Christ. We need to welcome them and to be able to recognize the Church ought to be growing. This can work. And when you have hope you start to make decisions based upon that and all of a sudden you see the Church should be a place of growth.”](https://unitedyam.com/wp-content/uploads/2026/01/focus-expands-reach-into-parishes-hoping-to-revitalize-local-church-catholic-left-to-right-curtis-martin-founder-of-focus-and-his-son-brock-martin-vice-president-of-parish-outreach-at-focus.png)
