We live in a world filled to the brim with innovations and technological advancements, that cause everyone to look for new ways to excite their audiences. When it comes to advertising, we are well used to a reality in which we’re constantly bombarded with products and content, each begging for our attention and our dollar to a point where we sometimes don’t even clock it. We just let it go right over our heads, completely desensitized to the latest attempts at our attention from the constant onslaught.
Those advertisements are mostly happening in the digital space and constantly on our phones. Everywhere we go while we’re scrolling, an ad is there. Someone, something, is always there and in our faces, trying to sell. However, in that world of new technological advancement, some old techniques are proven to be timeless and just as important, if not more, than the new.
When it comes to marketing, there is magic in a physical embodiment of the advertised, irreplaceable by any ad on our screens. Last week we got the perfect reminder of that, through a genius stunt brought by Apple TV’s Severance.